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Alliant

Alliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver Alliant provides marketers access to a unique source of predictive data, powerful analytics, and strategic insight into consumer behaviors. Our database includes detailed behavior across 2.5 billion purchases and more than 250 million U.S. consumers. By utilizing actual multichannel transactional data, Alliant’s audiences connect brands with responsive consumers across devices and platforms, driving results for both branding and direct response campaigns.

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We are thrilled to kick off a partnership with Cadent. The explosion in demand for quality data in Addressable & Connected TV has driven Alliant’s direct integration with a leader in the ATV space, whose technology, team, and industry presence are second to none. Alliant is now matched directly into Cadent’s graph of Addressable Households, with audiences readily available for brands, MVPDs, and networks."

Matt Frattaroli, VP Digital Platform & Agency Partnerships, Alliant
Type More
  • Audience Data
Vertical More
  • Premium Demo / Credit-based
  • CPG / Retail / QSR Purchase-based
  • Financial Services
  • Political
  • Auto

We are thrilled to kick off a partnership with Cadent. The explosion in demand for quality data in Addressable & Connected TV has driven Alliant’s direct integration with a leader in the ATV space, whose technology, team, and industry presence are second to none. Alliant is now matched directly into Cadent’s graph of Addressable Households, with audiences readily available for brands, MVPDs, and networks."

Matt Frattaroli, VP Digital Platform & Agency Partnerships, Alliant
Blog Post

3 Best Practices for Planning a Data-Driven TV Ad Campaign

Blog Post

Why Household Level Purchase Behavior is Important for TV Campaigns

Case Study

Leading Financial Institution Drives Brand Health with Alliant Audiences and Cadent

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