Women at Cadent: Bonnie Fisher, VP, New York Sales Lead

March is Women’s History Month – a time to celebrate women’s contributions and achievements across different careers and spheres of life.  

Now more than ever, women are forging paths in a variety of once male-dominated fields, including ad tech. These trailblazers are sparking conversations around critical issues to the empowerment of women at work, including opening doors and access for women early in their careers so they can progress to C-suite, supporting women to choose and stay with STEM careers, and helping women achieve a work-life balance. 

This month at Cadent, we’re profiling women who are leaders in their departments, asking about their career journeys, the importance of Women’s History Month, and what advice they would give to women entering the workforce.  

Bonnie Fisher, VP, New York Sales Lead, has been with Cadent for over five years and has seen both the company and TV advertising industry through some major changes! A native New Yorker, after graduating from Brooklyn College, Bonnie jumped right into the world of TV. Her previous positions include roles at CNN, TV Guide Network, and NBCUniversal’s Syfy channel. Always ready to tackle a new challenge, Bonnie was recently promoted from a Senior Account Executive to her current role as a VP.  

To learn more about Bonnie, check out our Q&A below.     

The following interview has been lightly edited and condensed. 

Tell us about your role.  

I am in a new role on the sales team! I’m now leading New York sales and couldn’t be more excited to tackle my new priorities with the hardest working team I’ve ever come across.  

Where can we find you when you’re not at work?   

On the weekends, I am on the soccer field or basketball court, watching my kids play.  

What does Women’s History Month mean to you?  

Women’s History Month is important to me because I can show my daughter all the amazing, fearless women who have paved the way for us to succeed, live in equality, and showcase our talents freely.  

Are there any resources you have found valuable while building your career?   

The resources I have found most helpful are my mentors and the ability to network. I am fortunate to have met incredibly generous people along the way who helped guide me through my career by giving me great advice and teaching me important life lessons. I highly recommend for everyone to network at every stage of their career – meeting people and learning from them provides perspective and helps us grow.  

What advice do you have for women starting their careers?  

My advice to anyone starting their career is to find your passion and stick with it. It’s important to follow your gut, trust your instincts, and stand up for what feels right. I’d also recommend learning the art of assertive communication, so your voice is heard in an impactful way.  

Learn more about life at Cadent and see available roles on our Careers page.