Life at Cadent: Brett Sanderson, Senior Director of Product Marketing

Meet Brett – a New Jersey native, he graduated from the University of Massachusetts Amherst and quickly jumped into a career in advertising. Early on, Brett worked at digital agencies producing innovative campaigns for Oreo, Comcast, American Express, and more. After several years in the agency world, Brett moved over to the digital adtech space to begin his product marketing career, working on solutions including programmatic buying, ad serving, and creative personalization. For over four years, Brett has led various product go-to-market initiatives for the Cadent marketing team, focusing on data-driven solutions. When he is not crafting positioning and messaging for the platform sales team, you will likely find Brett spending time with his dog, Bodie – an Australian Shepherd, watching a Yankees, Jets, or Knicks game, or testing a newly discovered recipe. Recently, we spoke with Brett to learn more about his role and experiences since joining Cadent.  

Tell us a fun fact about yourself. 

Over the past couple of years, I’ve taken my cooking game to the next level, and it has been a lot of fun to try out recipes from different cultures. I love building my spice collection and experimenting with new combinations of flavors. 

Where can we find you when you are not at work?  

I really enjoy seeing concerts and live music, and spending time with my girlfriend and our Australian Shepherd, Bodie. We live in Brooklyn and love to travel, especially for active getaways like hiking in the summer and skiing in the winter. 

You are a sports fan and recently revived your childhood hobby of collecting sports cards – can you tell us a bit about that?  

Like many people, during the early days of the pandemic, I spent more time at my parent’s house, and one afternoon while helping to clean the basement, I rediscovered my old sports card collection. When “The Last Dance” series aired, detailing Michael Jordan’s career, it was a spark of nostalgia, and Jordan’s cards were among the first to spike in value – from there, everything else took off. I’ve always found the hobby to be an incredibly interesting mix of sports, collecting, business, and investing. Today, there are many innovative companies in the space leveraging data and technology to drive it forward, including our great partner, Fanatics. 

What is the most interesting part of your job? 

I truly enjoy working with and learning from all the smart, talented folks at Cadent. Product marketing is such a cross-functional discipline, which means I get to work with all our teams to develop and execute our go-to-market strategy – from product to sales, to data science, and more. 

Since starting to work at Cadent, how has your view on TV changed? 

The adoption of advanced TV has accelerated significantly during the past 4+ years I’ve worked at Cadent. Seeing the TV industry embracing data-driven methodologies to reach target audiences and close the loop with attribution has been exciting. 

What is one thing you wish you would have known prior to joining Cadent? 

Given my background in digital adtech and digital production, I certainly had a lot to learn about the TV ad industry before joining Cadent. With the continued convergence of video, being well-versed in both TV and digital is critical knowledge to be a well-rounded marketing/advertising professional. 

Learn more about life at Cadent and see available roles on our Careers page.