Hispanic Heritage Month at Cadent: Samuel Castillo

Samuel Castillo, a Media Assistant on the Media Buying team, has been with Cadent since August 2022. Born in the Dominican Republic and raised in New York City, Samuel attended NYU, receiving his BA in History. Prior to working at Cadent, Samuel spent several years working in art galleries, where he gained firsthand in marketing and business operations. To learn more about Samuel, check out our Q&A below.   

Hispanic Heritage Month is from September 15th to October 15th and serves as a month to celebrate the history and diversity of Hispanic cultures. It invites us to remember all the contributions Hispanic, Latina/o/e/x, and Afro-Latina/o/e/x people made in the past and will continue to make in the future. This year’s theme, “Unidos: Inclusivity for a Stronger Nation,” encourages us to ensure that all voices are represented and welcomed to help build stronger communities and a stronger nation.   

This month at Cadent, we spoke with some of our Hispanic, Latinx, and Afro-Latinx colleagues to learn more about who they are, their experiences in and out of the workplace, and what Hispanic Heritage Month means to them. 

Tell us about your role at Cadent. 

As a Media Assistant, I assist Media Buyers in the scheduling and management of client orders and accounts. Eventually, I’ll grow into the role of a Buyer and handle my own accounts! 

What does Hispanic Heritage Month mean to you? 

I appreciate how Hispanic Heritage Month enables people from different Hispanic and Latin cultures to celebrate their unique traits and values while connecting over unifiers such as language and food. 

Where can we find you when you’re not at work?   

Chowing down on a bowl of ramen downtown or shopping around St. Marks Place.  

What do you feel helps to foster a culture of inclusion? How have you seen those behaviors and practices successfully put into action?    

In my opinion, transparency and acknowledgment. It is important to communicate changes and what they mean for everyone, whether the situation is good or bad. 

Do you have any favorite movies, books, music, or other cultural inspirations from Hispanic creators? 

Junot Diaz was an important author during my formative years. Books like “Brief Wondrous Life of Oscar Wao,” and “This is How You Lose Her,” helped me understand how to find balance between two cultures as an immigrant in the U.S. – by just being myself. 

What advice would you give to a younger colleague or a younger version of yourself? 

Ask questions and embrace the joy of learning and growing! 

Learn more about life at Cadent and see available roles on our Careers page.